Auzmendi and San Sebastián
Donostia, a city to enjoy...Auzmendi has contributed to the city’s exposure, freedom of expression, boldness and the look of an entire generation.
Its shop windows offer a continuous allusion to the human drives of a city defined by its contained and modest essence, which Auzmendi shows openly.
The mannequins, dressed in garments by Prada, Dolce&Gabbana, Miu Miu, Marni, Céline and YSL are transformed into exhibition items, breaking down any boundaries between fashion and art, and contributing as any artistic expression does, to define part of the city’s identity.
San Sebastián, coquettish and elegant, is striving alongside Auzmendi to become one of the nerve centres for fashion, defining a lifestyle and brand experience.
Just as public spaces create opportunities for social coexistence, Auzmendi’s luxury prêt a porter clothing is shaking up the relationship between those who love exclusivity and the city.
Beyond Auzmendi, it is the city itself that exhibits the limited series of big designers, building a vision of the city that is closer to fashion and glamour.
As such, fashion strongly embraces the city.